How to Block Low Performing Adsense Categories
At first, you need to determine which categories are not performing well in your blog/site. You can do it by checking Ad Impressions and Earnings of the Categories.
To do that, login to your Adsense account and Click on ‘Allow & block ads‘ from header ( Beside ‘My ads’). Then click on ‘General Categories’. Here you can see Ad Impressions and Earnings of several categories for the last 30 days.
If a category is taking up a high percentage of impressions but generating low percentage of earnings, then you can consider blocking that category as it’s not profitable for you.
For example, if you see the above screenshot, you will notice that category ‘Family and Community’ takes 3% impressions but generates only 0.08% earnings. So it’s better to block this category.
To block the category, just click on the ‘Tick’ (Green) sign beside the category.
That’s it. Google won’t show any Ads from this category.
Google Adsense has separated Sensitive Categories that includes things like Black Magic, Dating, Drugs & Supplements, Sex, Reproductive health, Weight Loss etc. If you think some of those categories are not suitable for your readers, you can consider blocking those categories.
But blocking too much categories won’t help you to increase your earnings. When you are blocking categories, you are reducing the number of bidders who are trying to place ads on your blog. If you block too much bidders, it can hurt your earnings. So do it wisely
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