AdSense is a great tool for monetizing your website. Unfortunately, a large number of users fall prey to some common mistakes and never even realize that they’re functioning way below their maximum earning potential.
Here are a few AdSense tips that will help you optimize your website for both higher revenue and an enhanced user experience.
1. A/B test your ad units
Experimenting allows you to pit one variation of ad settings against another variation and select the one that performs the best. You can compare the performance of text-only ad units to ad units that have both text and display enabled, or analyze the effect of changing the color of ad text on ad performance, or determine the impact on your revenue by serving ads in the sensitive and/or general categories.
Although you need a little tech-savvy to navigate your way through the entire process of preparing your experiment, creating your experiment, monitoring your experiment, and finally choosing your winner—it’s all well worth the effort.
(Note: If you’re looking for a smarter, automated solution for this, you could try out our advanced A/B testing software, which automatically creates ad multiple variations for you and then selects the combination that performs the best.)
2. Use multiple ad units to maximize conversion
A simple way to bump up your AdSense click rate and revenue is to place ad units of more than one type (AdSense for content, link, and search) and in different sizes on your pages. This way, your users are served more ads from Google’s large ad inventory, increasing the probability that they will end up clicking on one of them.
Make sure that the best-located ad on your web page shows up first in your HTML code. This will ensure that your most visible ad real-estate is taken by ads that place the highest in the auction—increasing your revenue.
And remember to adhere to the AdSense maximum ad policy, which is up to three AdSense for content units, up to three link units, and up to two search units on each page, to avoid having your account banned.
3. Limit the number of ads above the fold
In web design terminology, “above the fold” refers to the portions of a web page that are visible without scrolling. When too many ad units are placed above the fold, users get turned off because finding the content that they came in for, gets difficult, and the tendency to exit the page increases. As a result of this, Google now penalizes such pages. Here’s an excerpt from the Google Webmaster Central blog:
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“As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.
We understand that placing ads above-the-fold is quite common for many websites; these ads often perform well and help publishers monetize online content. This algorithmic change does not affect sites that place ads above-the-fold to a normal degree, but affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page. This new algorithmic improvement tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads.“
4. Optimize the color impact of text ad units
Experimenting with the color of text ad units is essential to increasing their visibility. An ad style that work on a light website theme may look too bright and distracting on a darker one, turning users away not only from the ad but from the web page.
For the most unobtrusive user experience, match the background and border color of the ad unit to the background of the page where the ad will be placed.
For a more distinct ad, match background and border colors to your website, but don’t match them exactly to where the ads are placed. Try out different styles and measure ad performance over time to settle on the best performing format.
5. Create and implement responsive ads
This ties into a larger point of implementing a responsive design on your website (which is something you really need to do if you’re running a website in 2015). Wikipedia explains responsive design as follows:
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“Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, mobile phones).”
Last year, Comscore reported that mobile platforms — smartphones and tablets — combined account for 60% of total digital media time spent, up from 50% a year ago. If your website is not optimized for these devices, you’re missing out on a big opportunity to capture this audience
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